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TaxSlayer: Cash Cow
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In an all-new 2022 creative campaign, TaxSlayer - a leading online and professional tax and financial tech company - is unveiling a new brand platform, 'File Fearlessly,' to amplify its driving purpose to make life simpler and less stressful for millions of taxpaying Americans through exceptional, easy-to-use technology.
Agency: Party Land, Los Angeles 'File Fearlessly' is all about empowering people to approach tax season with a fearless, confident mindset with the help of TaxSlayer. TaxSlayer's free-to-start tax prep service guarantees the maximum refund customers deserve and helps them save up to 80%, plus get all the forms, credits and deductions for less than other competitors. With 40% of tax-paying Americans preparing to file their tax returns within the first six weeks of the New Year, the campaign objective is to capture a share of that market and stand out as a more affordable and easy to use option. Developed in collaboration with creative agency Party Land, the ‘File Fearlessly’ campaign is anchored in two 30 second TV spots that depict customers getting their maximum refund – but in rather unusual ways. The fantastical scenarios put a literal, irreverent spin on the familiar money idioms ‘cash cow’ and ‘money tree.’ In the Cash Cow spot, a customer is depicted as a cowboy using a lasso to wrangle a cow made of cash after filing his tax return via TaxSlayer Simply Free. In Refund Tree, a mom whips out a chainsaw and goes to town on a cash-growing tree.
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