TV ad: Lincoln / Boys and Girls Club of Palm Beach County: Serenas Snowy Surprise

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Bicoastal production studio Greenpoint Pictures has partnered with Hudson Rouge to produce a new feel-good Lincoln film featuring tennis superstar Serena Williams and directed by Ewurakua Dawson-Amoah. The magic of snow and a winter wonderland is beloved by all - but some children have only ever seen snow on TV or in movies. So, Serena and Lincoln brought the snow to them, orchestrating a snowy surprise for kids at the Boys and Girls Clubs of Palm Beach County in sunny southern Florida. The surprise was captured in this fun and inspiring film, with smiles and laughter as the children go sledding, make snow angels, and throw snowballs for the first time ever, all in their own backyards. The snowy surprise was inspired by Lincoln’s annual Wish List Sales Event campaign, where we get to see delight delivered to a family as the children experience their first snowfall, thanks to one dad’s innovation.