Geberit AquaClean: Handbutts

Wunderman Thompson Switzerland has created a clever hack for demonstrating the function of the Geberit AquaClean shower toilet, without showing the body part for which it was built. When hands are placed together in a certain way, they become an amazingly real-looking naked bottom. Coined ‘Handbutts’, Geberit can show the product benefit in a pictorial way for the first time: A butt (which is not a butt) being cleaned by a jet of water. But as soon as the camera zooms out, the hand is revealed, and viewers can see how using the Geberit AquaClean shower toilet is just like washing your hands. Following the launch of the campaign, it became clear the public loved handbutts, so Wunderman Thompson Switzerland released a ‘How-To-Handbutt’ video, showing people how they could create their own handbutt.