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This week Applebee’s launches a new brand campaign from Grey called 'The Regulars', the commercials salute real, everyday patrons for their loyalty and consistency during a time that has been anything but regular. Americans from all walks of life, from Little Leaguers to firefighters and senior citizens, are seen living their lives, sharing a meal and a connection in this new campaign from Grey. Applebee’s commercials, known for music that grips people’s attention and evokes emotions, features the famous 'Cheers' television anthem in the latest work. It is the first campaign from the casual-dining chain that does not feature menu or special deals. The campaign will run during the NFL playoffs this month and on prime-time programming. Last summer, Applebee’s partnership with country star Walker Hayes and his hit 'Fancy Like', that talks about date night at the restaurant, became a viral and sales sensation.
Other credits
BRAND: Applebee’s
John Cywinski: President
Joel Yashinsky: Chief Marketing Officer
Heather Boyer: Director, Advertising and Partnerships
CREATIVE AGENCY: Grey New York
Advertiser: Applebee’s
Spot Title: Regulars
First Air Date: 1/9/2022
Agency: Grey
WW Chief Creative Officer: John Patroulis
Chief Creative Officer: Justine Armour
Executive Creative Director: Lance Parrish
Creative Director: Mike Latshaw
Creative Director: Talia Bradicich
Associate Creative Director: Talia Rapp
Associate Creative Director: Jessica Bass
EVP, Account Director: Nadine Falco
VP, Account Director: Ilyssa Harbatkin
VP, Account Director: Lucie Kittel
Account Supervisor: Ariana Tsapralis
Senior Account Executive: Mary Jane Fischer
Executive Strategy Director: Tony Lederer
Planning Director: Lauren Friezo
Senior Brand Planner: Taylor McLean
Brand Planner: Estie Wassner
Project Director: Arie Andrews
EXECUTIVE PRODUCTION: Townhouse
Chief Production Officer: James McPherson
Director of Production: Kim Kietz
Executive Producer: Peri Brand
Executive Producer: Liat Ebersohl
Music Producer: Leland Drake
SVP, Director of Business Affairs: Stephen Bernstein
VP, Head of Talent: Natasha Howell
Business Manager: Lisa Johnson
PRODUCTION COMPANY: Smuggler
Director: Henry-Alex Rubin
Co-Founder: Patrick Milling-Smith
Co-Founder: Brian Carmody
Executive Producer: Drew Santarsiero
Chief Operating Officer: Andrew Colon
Head of Production: Alex Hughes
Producer: Leah Allina
EDITING/FINISHING: Cartel
Executive Producer/Managing Director: Lauren Bleiweiss
Head of Production: Meagen Carroll
Head of Production: Vietan Nguyen
COLOR: COMPANY 3 LA
Senior Colorist: Dave Hussey
Assistant Colorist: James Harmon
Senior Producer: Mario Castro
SVP Short Form: Ashley McKim
Audio Post: Heard City
Managing Partner: Gloria Pitagorsky
Mixers: Eric Warzecha, Phil Loeb, Evan Anderson
Executive Producers: Jackie James & Sasha Awn
Senior Producer: Liana Rosenberg
Assistant Producer: Nick Duvarney
Assistant Mixers: Ronnie Stapleton, Seth Brogdon, Virginia Wright, Zoltan Monori, Chenoa Tarin
PR: Current
SVP, Client Experience: Shannon McGovern
SVP, Integrated Media Strategy: Mara Mazzoni
Manager, Media Relations: Josephine Bonnie Mallari
MEDIA: Initiative
Managing Director, Client Advice & Management: Kat So
Senior Group Director, Partnerships: Sharon Iancu
Director, Video Partnerships: Allison Rapps
Director, Digital Performance: Brian Pankauskas
Director, Communications Design: Karyn Saldanha
