Outdoor ad: Road Safety Commission: Don't be Missed this Summer

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The festive season is colloquially known as ‘the silly season’ for good reason – Christmas parties, holidays, and jubilant catch-ups. Unfortunately, it’s also the season that sees an upswing in silly mistakes being made on our roads. To bring this to the fore of WA road users’ minds, we launched a series of billboards on the way to the beach, the pool and bars that depicted people engaged in common summer activities. With one person missing, leaving only a shadow, the message was clear: don’t be missed this season.