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Zaxby: Guy on a Buffalo WingThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Georgia-based Zaxby has launched its latest work. It's a deep cut campaign from Tombras, the creative AOR for the premium quick-service restaurant. The campaign is titled 'Guy On A Buffalo Wing', and is an homage to the now-famous 'Guy on a Buffalo' YouTube videos created by the band Jomo and the Possum Posse. Tombras brought Jomo and the band back together for the campaign, re-imagining the original-this time with a guy on a buffalo...wing. Narrated to an original folk song by band Jomo & The Possum Posse, the spots depict a lone cowboy riding a buffalo wing while discovering a Boneless Wings Meal from Zaxby’s, featuring the new Buffalo Garlic Blaze sauce. The supporting cast of curious characters also includes a bobcat, squirrel, fox, and hedgehog.
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