Zaxby: Guy on a Buffalo Wing

Georgia-based Zaxby has launched its latest work. It's a deep cut campaign from Tombras, the creative AOR for the premium quick-service restaurant. The campaign is titled 'Guy On A Buffalo Wing', and is an homage to the now-famous 'Guy on a Buffalo' YouTube videos created by the band Jomo and the Possum Posse. Tombras brought Jomo and the band back together for the campaign, re-imagining the original-this time with a guy on a buffalo...wing. Narrated to an original folk song by band Jomo & The Possum Posse, the spots depict a lone cowboy riding a buffalo wing while discovering a Boneless Wings Meal from Zaxby’s, featuring the new Buffalo Garlic Blaze sauce. The supporting cast of curious characters also includes a bobcat, squirrel, fox, and hedgehog.