Royal Australian Navy: Make a Long Story Short - 'Giant Ape'

Make a Long Story Short.

To uncover the next generation of Navy Communicators, we took some of the tallest tales ever written and cut them down to size.

Having to receive, interpret and distribute vast amounts of information as quickly as possible, the Navy Communicator role needs to attract some of the most efficient communicators on the planet. So efficient, they could summarise a 400-page novel in 3 words, for example.

The campaign was crafted into a series of posters displayed at recruitment centres and events across Australia. As well as running as 15 second stories on social.