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MG Mexico: One Single Letter K
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On the historic day that commemorates the first SMS sent in history; and with the aim of raising awareness about the dangers and accidents that can be generated when chatting while driving, Morris Garages (MG) launches the “One single letter” campaign. According to the World Health Organization, in a recent publication it argues that writing a single letter on a mobile or cell phone increases the possibility of causing a traffic accident 4 times. In this way, HOY Mexico with HOY Buenos Aires created this campaign in which the creative teams of the two countries led by Tony Waissmann (HOY LATAM´s CCO) and Jairo Lezaca (HOY Mexico´s CCO) worked together.
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