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Visa: Freedom
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In collaboration with Soup Film and Digitas Pixelpark, Justin Izumi created a spot which shows that VISA is more than just a credit card. Small stories are used to tell how easy life can be with VISA. It supports the lives of the protagonists wherever they need assistance. Whether it's for a fresh smoothie after a workout, a gift for their son or booking concert tickets - VISA makes it all easy and uncomplicated. With his interpretation, Justin primarily proves how the credit card succeeds in connecting people. The payment process simply runs alongside and straightforward - simply with the help of the smartphone. This creates friends and leaves more time for encounters, fun and spontaneity. The spot convinces with a real and authentic look, lensed by Björn Knechtel, which does not leave the viewer in doubt to make his future payments with VISA as well.
PA: Johanna Schmidt Related |
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