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Idorsia Ltd and Idorsia Pharmaceuticals, US Inc. today announced its partnership with award-winning actor and director/producer Jennifer Aniston to launch Seize the Night & Day, an integrated educational campaign from Goodby Silverstein & Partners and director Taika Waititi aimed at revealing insomnia’s dual impact that affects both nights and days. The national initiative sheds light on the reality of insomnia for the millions of Americans living with this very real, but often overlooked medical condition. Idorsia and Jen have forged a multi-year collaboration with the shared goal of informing, inspiring and empowering people to take the first steps towards quality sleep through education, actionable information and community support. Jen, for the first time, is sharing her very personal sleep story and the impact that sleep issues have had on both her nights and days. Her goal is to help those who aren’t getting the quality sleep they deserve better understand that they’re not alone when it comes to trouble sleeping. Sleep, nutrition and physical activity comprise the three pillars of health. Sleep is often overshadowed by diet and exercise, however its impact on people is becoming better understood. Insomnia is the most prevalent sleep disorder in the US, affecting approximately 25 million adults.1 Lack of quality sleep can impair people’s daily lives, including the ability to concentrate, mood and energy levels.2 In the long-term, insomnia is associated with an increased risk of numerous serious health conditions, such as psychiatric disorders, cardiovascular disease, type 2 diabetes, substance abuse and dementia. 3, 4, 5.
Credits
Other credits
Client
Michael Moye: Vice President, Head of Marketing US
Vic Noble: Head of Customer Experience, US
Robin Mandelbaum: Director, Consumer Marketing
Creative
ALARM CLOCK
Margaret Johnson: Chief Creative Officer
Kate Baynham: Creative Director
Hanna Wittmark: Creative Director
Claire Stokes: Senior Copywriter
Maria Sousa Machado: Senior Art Director
Katie Rich: Writer
Benny Gold: Design Director
Johann Vernizzi: Designer
SLEEP STORY
Margaret Johnson: Chief Creative Officer
Kate Baynham: Creative Director
Hanna Wittmark: Creative Director
Claire Stokes: Senior Copywriter
Maria Sousa Machado: Senior Art Director
Casey Powell: Copywriter
Neha Guria: Art Director
Benny Gold: Design Director
Johann Vernizzi: Designer
Account Services
Leslie Barrett: Managing Partner
Shanley McClure: Account Director
Emily Bollier: Account Manager
Emma Fenton: Account Coordinator
Brand and Communication Strategy
Bonnie Wan: Partner, Head of Brand Strategy
Gabriella Dishotsky: Brand Strategy Director
Caitlin Neelon: Communication Strategy Director
Production
Leila Gage: Director of Broadcast Production
James Horner: Executive Producer
Rachel Saxon: Senior Producer
Business Affairs
Judy Ybarra: Director of Business Affairs
Howie Mapson: Associate Business Affairs Manager
Traffic
Ruchele Eisenman: Broadcast Traffic Director
Rowena Cuejilo: Broadcast Traffic Manager
Production Company
Kantu Lentz: Director - 2nd Unit
Mino Jarjoura: Managing Partner
Dan Duffy: Director of Sales
Marian Harkness: Head of Production
Robb Buono: Production Designer
Brian Stevens: 1st AD
ALARM CLOCK – Edit
Company Name: The Den Editorial
Christjan Jordan: Editor
Kayla Hashimoto: Assistant Editor
Ryan Curtis: EP
Cassandra Guardado: Post Producer
SLEEP STORY –
Company Name: Elevel
Erik Johnson: Editor
Joyce Carranza: Assistant Editor
Alison Plansky: Post Producer
Michael Damiani: Director of Post Production
ALARM CLOCK - music
Track: “Orchestral 450”
Composer: Thomas Scott, ASCAP
Publisher: DUFOR Music, ASCAP
SLEEP STORY - music
Track: “Quite The Situation”
William M Van De Crommert: Composer
APM: Publisher
Sonic Branding Company
Company Name: BUTTER Music and Sound
Annick Mayer: Executive Producer
Tim K: ECD
Stone Irr: Producer
Malayna Ellis: Associate Producer
Audio and Sound Design Company
Company Name: Lime
Joel Waters: Audio Mixer
Collin Thomas: Assistant Assistant
Samantha Sotomura: Senior Producer
Susie Boyajan:Executive Producer
Color Company
Company Name: Primary
Gregory Reese: Colorist
Jenny Bright: Producer
Thatcher Peterson: Executive Producer
David Oh: Color Assistant
VFX Company
Company Name: Kevin
Sue Troyan: Partner/Senior EP
Tim Davies: Partner/ECD/VFX Supervisor
Jami Schakel: Senior VFX Producer
Rob Winfield: Compositor
Susanne Scharping: Compositor
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