Frito-Lay: Lay's Golden Grounds

• Save for $5
• Download FREE with PRO membership

• Category Confectionery & snacks
• Client Pepsico
• Agency TBWA\Chiat\Day
• Production Bindery
• Country United States of America
• Uploaded 14 January, 2022

Credits

• 
  Director
  Eric Ryan Anderson
• 
  Chief Creative Officer
  Chris Beresford-Hill
• 
  Chief Creative Officer
  Amy Ferguson
• 
  Executive Creative Director
  Al Merry
• 
  Executive Creative Director
  Alex Taylor
• 
  Creative Director
  Jexy Holman
• 
  Creative Director
  Nuno Teixeira
• 
  Executive Producer
  Andrea Theodore
• 
  Assoc Copywriter
  Chris Chance
• 
  Assoc Art Director
  Mike Gaines
• 
  DoP
  Aaron Philips

Other credits

Lays:

Rachel Ferdinando– SVP and CMO, Frito-Lay

Stacy Taffet- VP, Marketing

Melissa Miranda- Head of Lay’s Brand Marketing

Ryan Condon- Marketing Director, Lay’s

Kelsey Werner- Brand Manager, Lay’s

Maggie Potente- Brand Manager, Lay’s

Allie Mercurio, Production Specialist, DFI

Neil Goldberg, VP Brand Relations, Production Specialist, DFI

TBWAChiatDay New York:

John Doris – Director of Integrated Production

Tina Lam– Associate Director, Production

Steven Kreuch– Senior Integrated Producer

Alise Bellina - Senior Integrated Producer

Sarah Haroldson – Integrated Producer

Cary Luecke - Integrated Producer

Thalia Tsouros – Director of Integrated Business Affairs

Anne-Camille Charpié– Senior Business Affairs Manager

Nancy Reyes – President

Bruna Bechelli – Business Lead

Amy Krieg– Business Director

Allie Lightcap – Business Director

Deniz Mutlugil – Senior Business Manager

Gino Joasil– Business Manager

James Sowden – Chief Strategy Officer

John Gibson – Executive Strategy Director

Matt Kuzelka- Executive Strategy Director

Katelyn Saks – Strategy Director

Margaret Dick – Strategist

Anthony Hamelle– Executive Strategy Director, Social Branding

Lesley Parks– Senior Director, Social Branding

Emily Larsen– Strategist, Social Branding

Christina Curtis – Operations Manager

Asheden Hill – Associate Director, Communications

DxD Design– TBWAChiatDay:

Nel Sparkman– Senior Designer

Seokmin Hong– Senior Motion Designer

Alexandra Floresmeyer– Designer

Vivian Lee– Senior Motion Designer

Production Company - Bindery

Line Producer: Jason Haymond

Editorial/Post Production - Redslash / TBWA

Tricia Higgins - Executive Producer

Pietra Cangialosi - Post Producer

Kaitlyn Dutchin – Production Coordinator

Epy Carrieri - Editor (Launch Films)

Yvette Choy - Editor (Making Of Film)

Justin Leyba – Director (Making Of Film)

Steven Turco – Director of Photography (Making Of Film)

Stas Bilyavskiy – 1st AC (Making Of Film)

Jason Oliver Goodman – 3D Artist / Animator

Eric Bigman – Editor / Retoucher

Nice Shoes – Retoucher

Color - Rare Medium

Colorist: Mikey Rossiter

Assist: Stephanie Park

EP: Heath Raymond

Audio Post - Mr Bronx

Sound Design/Mix: Eric Hoffman

Music - Human

Production: James Dean Wells, Kenzo Perron

Composer “Launch Film”: Thomas Keery

Composer “Making Of”: James Leibow