TV ad: MyState Bank: Scooter 30-sec

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MyState Bank is showing how life is better when your head and your heart work together, in a new campaign reinforcing the bank’s brand platform – ‘The human way to bank’.

Titled ‘Numbers & Feelings’, the campaign by The Royals takes on the impersonal nature of banking in Australia, be it from the big banks for whom you’re just a number, or from the robo-banks that are run by algorithms. MyState Bank understands that truly human-friendly banking is about helping people balance their heads (the numbers) with their hearts (their feelings) – and provides a banking experience that satisfies both. Because when numbers and feelings work together, that’s the human way to bank.

The campaign stars two heroines Sophie and Millie, who introduce themselves by their nicknames ‘Numbers & Feelings’, and live through their friendship where both enjoy an advantageous outcome because they make better decisions together.