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Papa Murphy's: Zack vs Everyone
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Papa Murphy's, the leading "take and bake" pizza brand, is launching its first brand campaign in years and first work from its new creative agency partner, The Marketing Arm, which was named last year. The campaign, "Together we Pizza," highlights the brand's unique "take and bake" proposition - which differentiates it from other pizza providers. The message is "We make great pizza, so you can make the pizza great." And the tagline is "Change the way you pizza." In a series of anthemic and shorter-length spots, the campaign celebrates the special relationship between the Papa Murphy’s crew and their “take and bake” guests, while also capturing those “at home” moments that the brand strives to create. Accompanying the brand campaign is an online promotion offer to help encourage trial. The new Papa Murphy’s work debuts this month in select markets across the U.S. The campaign will also include radio and digital elements.
Client: Papa Murphy’s Related |
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