The South African Blood Services: Fire - Blood Saves Lives

The end-of-year festive season is the most crucial time when blood is needed. In 2021, the South African National Blood Service (SANBS) were facing low supplies due to a lack of donor centres in offices and schools because of Covid-19. To encourage the public to donate blood, we created a campaign showing scenarios where blood bags have replaced other life saving devices in order to illustrate that donating blood saves lives.