 |
Tv
Aid Alliance / The Good Side: Join The Helpers
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
International aid organisations in the UK are teaming up to launch a major campaign showcasing the positive impact international aid has within countries most in need. The campaign, created by The&Partnership, is the first time the international development sector is speaking to the public as one. Forming the 'Aid Alliance' are organisations including Care, Save the Children and ActionAid, who worked with insight, strategy and ideas studio The Good Side to help to reignite belief in the power of 'helping' and the progress happening everyday thanks to international aid. Britain has always played a vital role in international aid, and research by The Good Side revealed the nation’s habits when it comes to donating, with 75% preferring to donate privately and only 14% wanting to be recognised for their donation. 41% of Brits have donated to charity within the last year, showing that the spirit of generosity and the determination to help others will endure, even when times are tough. However, with the government’s international aid allocation decreasing and international institutions facing ongoing challenges over trust and transparency, the Aid Alliance has been created to tackle growing misperceptions about aid effectiveness and to rebuild trust in the sector.
Agency |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
