TV ad: Bupa: Bupa FLEXtras - You Know What Your Life Needs

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Bupa's all-new FLEXtras cover is an industry-first flexible Extras product that lets you pick a handful of Extras services you’ll actually use – and cut the ones you won’t.

The campaign idea comes to life across a series of scenarios, each one dramatising a different individual who knows exactly what Extras services they need in their life, for very obvious reasons.