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Droga5 has announced its latest work with Paramount+. Last year, Paramount+ took over the Super Bowl with a ground breaking campaign featuring over 30 stars from iconic film, tv, sports, and news series coming together to climb the fabled Mount Paramount. And just this past weekend, Droga5 returned to the mountain during the AFC Championship game with its latest spot, 'Bonfire.' The spot is a nod to the highly anticipated Halo series coming to Paramount+ later this year, with the creative having a little bit of fun with the Halo theme song. It stars iCarly's Miranda Cosgrove, Halo's Pablo Schreiber, The Good Fight's Audra McDonald and Christine Baranski, Reno 911's Thomas Lennon, South Park's Cartman, Jackass' Johnny Knoxville, NFL superstars Matt Judon and Jalen Hurts and more talent from across Paramount+ titles. The campaign is also voiced over by the one and only Grammy Award winner Tim McGraw. Droga5 also brought back notable comedy director David Shane to build on the momentum of year one and help seamlessly craft this evolution of the story.
Credits
Other credits
Associate Producer, Film: Lauren Bautista
GroupCommunications Strategy Director: Kathryn Ruocco
Brand Strategy Director: Emily Mulvey
Senior Communications Strategist: Soheyla Escher
Executive Group Account Director: Giovanni Villamar
Group Account Director: Stefane Rosa
Account Director: Rosalie Bonner
Account Supervisor: Sydney McComas
Account Manager: Anita Richmond
Project Manager: Douglas Brewster
Director of Business Affairs: Dan Simonetti
Associate Director & Sr. Business Affairs: Thomas Vendittelli
Jr. Business Affairs Manager: Allison Goldblatt
Client
Client: ViacomCBS / Paramount+
EVP, Head of Operations & CMO: Domenic DiMeglio
SVP, Consumer Marketing: Tammy Henault
SVP, Content Strategy & Marketing: Malene Sam
SVP, Creative Marketing: Terry Minogue
VP, Brand Creative: Janine Evangelista
Sr. Creative Director: Jedd Scher
Executive Producer, Creative: Emmanuelle Lebœuf
SVP, Head of Design: Matthew Hernandez
Creative Director, Design: Michael Sutton-Long
Sr. Creative Director, Display: Mark Weinstein
VP, Global Brand Marketing: James Cullen
Sr. Brand Marketing Manager: Allison Mickler
Director, Operations & Planning: Rob Monforto
Executive Producer: Chris Daviau
Sr. Production Manager: Matt Curley
Production Manager: Christan Leonard
Production Manager: Alyssa Wilson
Production Coordinator: Kathleen Hickey
Production Coordinator: Chazz Williams
SVP Business & Legal Affairs: Ranfi Rivera
VP & Counsel: Renat Engel
Partner, Managing Director (Hailstorm): Christina Rust
Business Affairs Director (Hailstorm): Quentin Perry
Business Affairs Sr. Manager (Hailstorm): Whitney Vose
Campaign Project Manager: Dara Driscoll
Director, Project Management: Jill Churco
Production
Production Designer: Maia Javan
First Assistant Director: Greg McCollum
Production Supervisor: Luke Flegar
Edit
Editorial: Arcade Editorial
Editor: Dave Anderson
Assistant Editor: Sam Barden
Partner/EP: Sila Soyer
Producer: Ellen Lavery
Post Production VFX: The Mill
Executive Creative Director: Nathan Kane
Executive Producer: TJ Sponzo
Production Supervisor: Colin Blaney, Luis Martin
Producer: Joaquina Lopez
VFX Supervisor: Kshitij Khanna
Associate Producer: Zach Stimell
Production Coordinator: Tara Goodman
2D Leads: Kshitij Khanna
CG Leads: James Mulholland, Seon Crawford
Colourist: Oisin O’Driscoll, Joni Brandenburg
Design: Brian O’Donnell
2D Team: Tara Holland, Luke Midgley, Michael Almodovar, Noah Catan, Andrew Emmerson, Kevan Lee, Matt McDonald, Marcelo Pasqualino, Tamir Sapir, Akhil A S
2 D Paint: Abhishek Jain, Bhushan Thakur, Bikash Kalita, Chatta Ravikumar, Chetan Shelar, Jijo Joseph, Jyoti Nikam, Nilesh Patil, Sachin Ranaware, Sagar Gawande
Roto: Amit Kumar, Shukla Amit, Singh Apurva, Palkar Ashish, Bhanage Avinash, Sapale Deepak, Kumar Jaydeep, Rajendra Jadhav, Karthik A, Ketan Prabhakar Gangadhare, Manu P S, Nilesh Kale, Nitin Yashwant Thorat, Rahul Jagtap, Ramchandran Kannappan, Shrikant Jadhav, Vignesh Rajendran
CG Previs: Arsen Arzumanyan
CGFX: Matt Roach
CG Matte Painting: Aman Jain, Dinesh B, Dinesh Kanakaraj, Dongili Varaprasad, Kartik Arora, Naveen Srinivasan, Sandeep Kumar Yadav, Shravan Srikanth, Sivasubramanian
CG Animation: Christian Peck, Michael Davin
CG Lighting: Arman Matin, Bingi Akhil, Krantikumar Rawat, Nishant Amin, Setty Ashok Chakravarthy
CG Tracking: Sathyaraj A Sriram, Namana Bhushan, Ghurade Santosh, Ambre Vivek Shedge
Music
Music: Human
EP: James Wells
Creative lead(s): Morgan Visconti
Composers: Matthew O’Malley
Sound
Sound: Heard City
Sound Designers / Audio Mixers: Stefano Campello, Evan Mangiamele, Phil Loeb
Assistant Engineer/s: Chenoa Tarin, Ronnie Stapleton, Seth Brogdon, Virginia Wright
Managing Director/Partner: Gloria Pitagorsky
Executive Producer: Sasha Awn, Jackie James
Senior Producer: Liana Rosenberg
Producer: Nick Du Varney
Assistant Producer: Dylan Stetson