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Nescafe Antioxidants: Hidden Truths
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The revelations of Ballet Dancers, Train Drivers, Wrestlers, Twins and Coffee Beans.
The aim of the campaign was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants. The idea: Use real people with real hidden truths, as a believable way of delivering the truth about the coffee bean. The truths shared are personal and real. The people and locations are real. Nothing is fabricated. At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each person’s hidden truth.
Regional Executive CD: Darren Spiller Related |
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