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Costa Cruises: Leo
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After an international pitch, Costa chose Herezie to work on its new strategic and creative approach for the brand on a European scale. The first act of communication is a content activation that ran in Italy for the famous Sanremo Festival. It shows Leo, a 3 year-old kid that isn't keen on leaving the ship to go home after a Costa holiday because he had such an amazing time on board the Costa Toscana. The idea? To not film anything. In fact all the footage of the film has been edited using real material filmed with a smartphone during a Costa cruise. Nothing has been staged. The best way to show the effect of a Costa cruise, an effect that we can only define as "unbelievable" and that perfectly matches the new brand signature "Costa. Believe your eyes". The idea will be brought to life both on and off line and offline and will be followed by other acts of communication throughout the year.
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