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After sitting out last year’s Super Bowl for the first time in 37 years to support COVID-19 vaccine awareness, Budweiser is back with a commercial spotlighting a beloved Budweiser Clydesdale’s path to recovery. In a story that symbolises the resiliency that the people of America continue to show through difficult times, the message is clear. The spot, entitled ‘A Clydesdale’s Journey’ follows a Clydesdale horse overcoming challenges, helped by its own determination and the bond it shares with a dog, stableman and vet. Created by VaynerMedia - their first Super Bowl ad with Budweiser - and directed by Academy Award winner Chloé Zhao, A Clydesdale’s Journey, is set to a Gary Clark Jr. arrangement of the national anthem, and through Chloé’s “deeply human” lens, the spot depicts a story that hopefully anyone can empathise with. The Budweiser Clydesdales, have been involved in Anheuser-Busch's television ads since the ‘50s, making their Super Bowl debut in 1975. They are now a staple of Anheuser-Busch's heritage and Super Bowl campaigns, including this one - culminating with the message, “Down never means out,” and reminding viewers that anything is surmountable with perseverance.
Credits
Other credits
Budweiser
Daniel Blake: VP of Budweiser and Value Brands
Kristina Punwani: Budweiser Head of Marketing
Veronica Sperry: Sr. Brand Manager - Budweiser
AB Procurement
Luke Radliff: Manager, Marketing Procurement
Extreme Reach
Hank Robbins: Talent & Rights Manager
Budweiser Clydesdales at Anheuser-Busch InBev
Dave Hennen: Herd Manager
Jon Pate: Director, Clydesdale Operations
Turtle Ranch
Robin Wiltshire: Horse Trainer
Kate Wiltshire: Horse Trainer
VaynerMedia
Wanda Pogue: Chief Strategy Officer
David Cortes: VP, Integrated Strategy
Deanna Der: Senior Strategist
Nick Miaritis: EVP, Client Services
Connor Bryant: SVP, Client Services
Joe Leotta: VP, Group Account Director
George Quiroz: Account Director
Jamie Somerstein: Sr. Account Executive
Kevin Murga: Director, Project Management
Anna Guo: Project Manager
Bruce Andreini: SVP, Production
Taylor Vance: Associate Producer
Jaymie Lipman: VP, Director of Business Affairs
Exile Edit
Shane Reid: Editor
Shane Van: Editorial Assistant / Junior Editor
Victoria Clifton: Producer
Sasha Hirschfeld: Executive Producer
JSM Music
Joel Simon: CEO / CCO
Jeff Fiorello: VP / Executive Producer
Norm Felker: Producer
Andrew Manning: Producer
Sharon Cha: Producer
The Mill
Mario Stipinovich: CD / Set Supervisor
Jeff Lopez: 3D Lead / HOD
Jade Kim: 2D Lead
Clairellen Wallin: Executive Producer
Mia Saunders: Producer
Wave Studios
Aaron Reynolds: Sound Designer / Mixer
Vicky Ferraro: Executive Producer
Eleni Giannopoulos: Producer
Austin Ferreira: Transfer Engineer
Xander Zooi: Transfer Engineer
Claxton Projects
Bryan Schutmaat: Photographer
Michael Friberg: Photo Assistant
Tom Claxton: Agent
Double The Line
Angel Ochoa: DTL
Superprime
Rebecca Skinner: Managing Director / EP
Michelle Ross: Managing Director / Sales
Matt Sanders: Head of Production
Danielle Billman: Production Supervisor
Joey Mendez: Asst. Production Supervisor
Natacha Babieri: DOT Coordinator
Michael Estrella: 1st A.D.
Art Williams: 2nd A.D.
Camera
Michael Merriman: Camera Op
Charles Bae: 1st A.C.
Carter Smith: 2ND A.C.
Ryan Rayner: 1ST AC - B Cam
Matt Schouten: D.I.T.
Dan Skinner: D.I.T. - Internet
Electric
Dan Magat: Gaffer
Jesse Crusing: Best Boy Electric
Tommy Krattiger: Electric
Gordon Hale: Electric
Drew Nelson: Electric
Gabe Valenzuela: Electric Driver / 399
Grip
Jeff Kunkel: Key Grip
Joe Chouchanian: Best Boy Grip
Matt Michaels: Best Boy Grip
Terry Ruffner: Grip
Vic Chouchanian: Grip
Dave Morrison: Grip
Art Department
Anthony Gasparo: Production Designer
Charles Varga: Art Director
Pepper Nguyen: Art Coordinator
Marisa Collins: Set Decorator
Brad Dorsey: Prop Master
Nick Perez: Prop Assistant
Colby Berlin Henkens: Lead Person
Craig Osler: Product Specialist
Felipe Restrepo: Set Dresser / 399
Scott Betty: On Set Dresser
Erik Macray: Set Dresser
Andre Price: Set Dresser
Rick Craft: Set Dresser
Jason Richards: Set Dresser
George Zamora: Special Effects
Simon White: Special Effects
Miles Richman: Scenic
Dave Valdez Jr.: Scenic
Angelica Negrete: Scenic
Jeremy Newhouse: Greensman
Jeff McGinnis: Greensman
Vanities
April Napier: Costume Designer
Thom Murray: Costume Assistant
Yuriko Bondies: Make-Up Artist
Script/VTR/Sound
Jessie West: Script Supervisor
Marlin George: VTR
Hanna Collins: Sound
Location/Transportation
Nick Morley: Location Manager
Sami Soulagheh: Gang Boss
Brian Eastveld: Water Truck Driver
Johnny Escobedo: Van Driver
Matt Moss: Driver
Romulo HernandezL Chef Driver
Duke Stevens: Driver - Grip Truck
Animals
Sue Chipperton: Animal Trainer
Tamara Reynolds: Animal Trainer
Aiesha Colvin: American Humane
Catering
Marcos Ponce: Catering Assistant
Florentino Hernandez: Catering Assistant
Alejandro Curiel: Catering Assistant
Production Support
Yule Owens: Craft Service
Andrew Licciardi: Office PA
Jill Youngblood: Office PA
Oscar Ramos: PA
Gary Dunkel: PA
Jamaal Taylor: PA
Eric Crawford: PA
Jake Billow: PA
Danielle Kahl: PA
Monica Sanchez: PA
Iris Navarro: PA
Benoit Regent: PA
Rasheed Clarke: PA
Talent
Catlin Clifford: Stableman
Cynthia Orsini-Dahl: Vet
Health and Safety
Axel Montoya: Medic
Yeajean Moon: Covid Compliance Manager
Ari Dyrek: Covid Compliance Assistant
Evan Aretz: Covid Compliance Assistant
Equipment / Service
ANIMAL MONITOR: American Humane
ANIMAL TRAINER - DOG: Check the Gate
ANIMAL TRAINER - HORSES: Turtle Ranch
CAMERA: Arri Rental
CAMERA CAR: Pursuit Systems
CAR RENTAL: Midway Rentals
CAR SERVICE: LA Link
CATERER (1/12): Hollywood / Califa Catering
CRAFT SERVICE: Yule Owens
DOLLY: Chapman Leonard
GENERATOR: Ample Power
GRIP: Grip Fix Inc.
GRIP: MBS
HARD DRIVES: Film Tools
INSURANCE: AON Albert G. Ruben
LIGHTING: Light Force Rentals
MESSENGER: Accurate Express
MOHO: ZIo Studios
PAYROLL - Crew: Revolution
PROD. SUPPLIES: Hot Bricks
SATELLITE TRUCK: Setnet
SECURITY: Per Locations
SHIPPING: FedEX
TRUCKING - PROD.: Hot Bricks
TRUCKING - CAM.: Avon Rents
VIDEO VILLAGE VAN: Manhappanin Inc.
VTR: Michael Moretti
WALKIES: Hot Bricks
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