VCCP: VCCP x Roblox

Last year saw VCCP London launched The O2 in Fortnite Creative during the pandemic for music fans. This year VCCP Group is the first advertising network in the world to open its global virtual office doors in Roblox. Roblox is a global gaming social platform where millions of people gather together every day to imagine, create, and share experiences with each other. In 2021 Roblox grew their community to nearly 50 million daily active users across 180 countries from 32.6 million in the previous year before, spending a total of 9.7 billion hours on the platform. As a platform, it has grown rapidly in the last several years with big brands such as Nike, Chipotle, Vans, The BBC, and Netflix all creating their worlds in the game. VCCP X Roblox is a reimagining of VCCP’s network, inspired by its headquarters in London Victoria, Greencoat House. Spearheaded by the Innovation team at VCCP to educate colleagues across their eight global offices about the opportunities within gaming, in a new, fun way. It also encourages them to experiment and build prototype ideas for the agencies’ brands. The building features five floors and includes mini-games as well as Easter egg collectibles and fun homages to some of VCCP’s clients from across its global network and key features including a Compare The Market, Meerkat enclosure and O2’s friendly blue robot, Bubl. There are NPCs (non-playable characters) inside including VCCP Founders Charles Vallance and Adrian Coleman alongside well-known and loved office staff from VCCP London; Milani from Office Support, Samson from IT and ECD Monty Verdi in the DJ Booth.