McDonald's: The Golden Number

The McDonald's jingle is one of the world's most famous melodies. What many do not know is that you can play the well-known jingle on the keypad of your phone. McDonald's latest campaign encouraged people to find and call The Golden Number for the chance of winning an exclusive Golden Card at McDonald's. 5000 lucky people managed to solve the riddle and call the number in hopes of winning the magnificently golden price. With their latest campaign, 'The Golden Number', McDonald's in Sweden wanted to use their well-known jingle to spread positive feelings in these mundane times.
Agency: NORD DDB

In this new raffle, you had the chance of receiving a golden card loaded with a large amount of money which can be used at any McDonald's throughout Sweden. All you had to do to participate in the raffle was play McDonald's well-known jingle with the keypad on your phone and call that number. Finding the right combination of numbers was up to the participants. You could either follow the various clues that McDonald´s ad had given or listen for the right sound from your keynote. Once you had managed to find the golden number you just had to call it to be in the draw. With about 5000 people participating, the campaign took people by storm.