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Pirelli: 150 Anniversary


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Pirelli turns 150 years old. For this important anniversary the brand has realised, with M&C SAATCHI Milan, a global campaign to interpret its historical brand payoff 'power is nothing without control' with a contemporary point of view. The commercial is a conscious-raising speech, a cross-generational and visionary manifesto that aims to report the actual meaning of power and control. The production took place in Barcelona under the direction of Manson. The production agency for the global campaign is Utopia.
Credits Other credits

Agency

Account Director: Juna Cerri

Head of Planning: Massimo Capucci

Production

Photographer: Alba Yruela

Post Supervisor: Luigi Dalena

Service Production Company: Canada

Music composition: Operà Music

Compositing photo: b612 studio

Media

Media: Mindshare

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