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Pirelli: 150 AnniversaryThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Pirelli turns 150 years old. For this important anniversary the brand has realised, with M&C SAATCHI Milan, a global campaign to interpret its historical brand payoff 'power is nothing without control' with a contemporary point of view. The commercial is a conscious-raising speech, a cross-generational and visionary manifesto that aims to report the actual meaning of power and control. The production took place in Barcelona under the direction of Manson. The production agency for the global campaign is Utopia.
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