Pringles is launching a new marketing campaign to connect with fans of the crisps who love expressing their playful side. 'Mind Popping' is the first time the brand's positioning has … read morebeen refreshed since the launch of Pop, Play, Eat and the iconic 'Once You Pop, You Can't Stop'. The campaign kicks off this week with TV, VOD, online video, social and OOH. Pringles worked with London-based advertising agency Grey on the activation, which has taken two years to develop. The concept was inspired by the brand's heritage. From the outset, Pringles intended to create a snack that would blow people’s minds – from its unique shape, to how every crisp stacks flawlessly in a can. The campaign is intended to showcase how Pringles is the perfect snacking experience to bring fun to the everyday. ‘You Were Made For Pringles’ is the first creative execution from the Mind Popping campaign and can be seen across TV, VOD, online video, social and OOH. The new advert is a fictional take on how humans were made for Pringles. The humorous ad explains the world began with a big pop and that people grew opposable thumbs to open cans, have tongues perfectly shaped to hold saddle-shaped chips and grew taste buds to taste iconic Pringles flavours.
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