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Rémy Martin: Family Spirit - Brandon Jew
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Lunar New Year is a moment of gathering, of unity, and in its latest Campaign “Family Spirit” for XO, Rémy Martin celebrates the time of year when loved ones cross cultural and generational bridges to come together. The campaign features Jessica Wang, fashion influencer; Brandon Jew, Michelin starred chef; and Christina Paik, photographer and stylist, and embraces cultural excellence to commemorate the Year of the Tiger. The creative was imagined by FRED & FARID New York and brought to life by award-winning photographer, Michelle Watt who describes her work for this project as crafted for staging the dualities of cultures and generations, amounting to surreal and whimsical depictions where the paradoxes are able to exist in harmony.
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