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Rémy Martin: Family Spirit - Brandon Jew


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Lunar New Year is a moment of gathering, of unity, and in its latest Campaign “Family Spirit” for XO, Rémy Martin celebrates the time of year when loved ones cross cultural and generational bridges to come together. The campaign features Jessica Wang, fashion influencer; Brandon Jew, Michelin starred chef; and Christina Paik, photographer and stylist, and embraces cultural excellence to commemorate the Year of the Tiger. The creative was imagined by FRED & FARID New York and brought to life by award-winning photographer, Michelle Watt who describes her work for this project as crafted for staging the dualities of cultures and generations, amounting to surreal and whimsical depictions where the paradoxes are able to exist in harmony.
Credits Other credits

Jen Schmitz - EP / Red Eye

Jean Jarvis - EP / Area 1202

Tim Ferro - Set Designer / Props

Heron Choi - Stylist

Yochi Tomizawa - Hair Stylist

Ann Benjamas - Makeup Artist

Kenny Wu - Videographer

Farah X - Video Editor

Jenny Montogmery - Colorist (Company 3)

Evan Mangiamele - Sound Engineer (Heard City)

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