Experiential
Aurora: A Touch Of The DivineThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The pandemic resulted in a lack of touring for music artists, but the music industry found a solution, experiencing a rise in conceptual live videos. Streamed and presented as an experience, these live videos can recreate the feelings that fans might experience while viewing a music video or live gig, without ever having to leave the house. Although touring is now starting to return, these live experiences are continuing to gain popularity. Bullion Productions worked with artist Aurora and a creative team at Mercury to produce and present an impressive six track performance that was recorded live, to mark the release of Aurora's new album 'The Gods We Can Touch'. The performance was released as a ticketed event and streamed globally on a digital platform. The online release was accompanied by a live stream chat function for fans, and a live Q&A afterwards, making it a digital event that is a memorable experience for the fans. The director Alexandra Green is also a talented movement coach, which lent itself to the creation of a stunning visual, powered by human movement. This powerful aesthetic was accompanied by an impressive, ethereal set build. This live piece is an example of Bullion exploring new territories and areas of work to fuel their creativity. As the music/ live event space develops, Bullion is establishing its position at the forefront.
ARTIST - AURORA |
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