Print ad: Sominex: Boxing Glove

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Publicis Mid America created this campaign for Sominex sleep aid. The brand has been around for decades and has a loyal customer base, but hadn't advertised in years. Maker GlaxoSmithKline wanted to increase sales by introducing the brand to a new generation of users who have never heard of the product. The campaign approach uses visually arresting images to dramatize the product's reliabilty - this stuff knocks you out.