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Walmart: Live Better Now


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Walmart is known for their Every Day Low Prices. And they will continue to deliver on that promise for their customers. But, Walmart is, and has always been, in the Live Better Business. Now, a new ad campaign 'Live Better Now' debuting during the Winter Olympics Opening Ceremonies on Friday, February 4th, focuses on telling the story behind the company's broader purpose. The campaign, created by FCB, Chicago, across linear and digital media during the Winter Olympics and Paraolympics, illustrates the ways Walmart supports the communities it’s a part of and helps the more than 1.5 million associates it employs and the 90% of Americans who live within 10 miles of a store live better now.
Credits Other credits

Brand: Walmart

Chief Marketing Officer: William White

SVP, Creative: Jean Batthany

VP, Brand: Casey Schlaybaugh

Senior Director, Brand Strategy: Ana Schechtman

Senior Director, Integrated Marketing Communications: Russ Mischner

Associate Director, Brand Strategy: Courtney Killingsworth

Senior Manager, Integrated Marketing Communications: Ashley Meigs

Agency

SVP: Mike Williams

SVP: Eduardo Cintron

SVP: Tommy Le Roux

EVP, Group Management Director: Antoniette Wico

SVP, Management Director: Eric Plewka

Account Director: Emily Smith

Account Executive: Andrea Flores-Teran

VP, Director of Project Management: Kristin Oberg

Project Manager: Michael O’Neill

EVP, Group Strategy Director: Joe Nio

SVP, Strategy Director: Zach Graham

VP, Strategy Director: Brian Asner

EVP, Head of Production, N.A.: Kerry Hill

VP, Director of Production: Joe Tipre

VP, Music Director: Stump Mahoney

Sr. Production Business Manager: Danielle Linn

SMUGGLER

Co-Founder: Patrick Milling-Smith

Co-Founder: Brian Carmody

Chief Operating Officer: Andrew Colon

Head of Production: Alex Hughes

CARTEL

Post-Production: Cartel

EP, Managing Director: Lauren Bleiweiss

Producer: Caylee Banz

Editor: Kyle Valenta

PREYMAKER

VFX: Preymaker

VFX: Angus Grantham

VFX: Verity Grantham

VFX: Zach Fortin

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