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Created by BMF and supported by UN Women Australia, the brand platform and integrated campaign encourages Australians to rethink the face of power and support a new era of female political leadership. It calls on Australians to question traditional representations of power and to urge more women to become political representatives.
Other credits
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Executive Creative Director: Pia Chaudhuri
Senior Art Director: Nadia Ahmed
Senior Copywriter: Ellie Jones
Head of Art & Design: Lincoln Grice
Designer: Alex Kidd
Strategy Director: Rachel White
Account Manager: Lauren Mayne
Head of TV: Jenny Lee-Archer
Production Director: Karen Liddle
Finished Artist: Holly Jones
Creative Services Director: Clare Yardley
Client: Women for Election & UN Women Australia
Women for Election CEO: Licia Heath
Campaign Advisor Simone Bartley, THE BR&ND CO
UN Women Australia CEO: Simone Clarke
Brand Agency: THE BR&ND CO
PR, Social and Influencer Agency: Sefiani Communications
Media Agency: Havas Media
Digital Agency: Apparent
Research Agency: Fifty5Five
Production Company: Sweetshop
Director: Phebe Schmidt
Managing Director: Edward Pontifex
Executive Producer: Greg Fyson
Producer: Tom Davies
1st AD: Will Storr
DOP: Matthew Jenkins, Brad Jarrett
1st AC: Marco Mitchell
Gaff/ Grip: Dan Carr, Tommi Hacker
Art Director: Isabella Connelley, Jade Florence
Art Department Assistant: Anita Shao, Louisa Weichmann, Eve Maxwell, Morgan Massey
Wardrobe: Tanya Mudariki
Make-Up: Georgia Gaillard
Runner: Julia Enter
Executive Producer: Daniel Fry, ARC
Producer: Robyn Cummins, ARC
Editor: Brad Jarrett, Bella Walker
Online Artist: Patrick Campbell
Colourist: Dan Molony
Sound Production: Otis Studios
Music: Otis Studios
Casting Director: Megan Darcy from Nick Hamon Casting
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