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Toyota Motor North America (TMNA) returns to the Big Game with a 60-second ad that shares an inspiring message of determination and spotlights the power of sport. Toyota's Big Game … read moread - "Brothers" - features two real-life brothers: Brian McKeever (Global Team Toyota Athlete and Canada's most decorated Winter Paralympian) and Robin McKeever (Olympian, cross-country skiing / Paralympic guide and coach, Para Nordic Skiing).
Agency: Saatchi & Saatchi / Dentsu
“Brothers” takes viewers on a journey of the brothers’ lives, from their childhood in Canada, where they develop a passion for cross-country skiing, to navigating the loss of Brian’s central vision at age 19 due to Stargardt Macular Degeneration. Despite living with the untreatable degenerative eye condition, Brian and his brother Robin continue to train together, which eventually leads Robin to compete at the Olympic Winter Games, and both brothers to compete at the Paralympic Winter Games with Robin serving as Brian’s guide. The 60-second spot begins with Robin teaching Brian how to ski at a young age. The brothers (portrayed by actors) are then shown admiring a cross-country skiing race on television, transitioning to adolescent Brian trying to keep up with Robin while bike riding down a neighborhood hill. The camera then cuts to a close-up x-ray of Brian’s eye, depicting the moment he learned of his Stargardt diagnosis. The spot continues with Robin encouraging his brother forward, vocally guiding him, with snippets interwoven depicting the moments of their training sessions. The spot concludes with a scene of the actual McKeever brothers crossing the finish line and winning Paralympic gold with the uplifting message: “After Brian lost his eyesight, the McKeever brothers went on to win 10 Paralympic medals. Together.”
read less...Chief Production Officer: Lalita Koehler
Senior Music Supervisor: Kristen Hosack
Music Coordinator: Tanisha Edwards
Managing Director: Al Reid
Senior Client Partners: Amy Turnbull, Fuminori "Ray" Koike
Client Partners: Kimberly Bingham, Dylan Roley, Keitaro Nagao
Client Operations Lead: Ryan Ritchie
Client Partnership Manager: Todd Kitzens
Chief Strategy Officer: Mark Turner
Group Planning Directors: Evan Ferrari, Keita Kimura
Executive Communications Director: John Lisko
Senior Media Director: Helen Burdett
Group Director, Public Relations/Earned Media: Jana Hartline
Director, Public Relations: Kimberly Harms
Director, Earned Media: Emi FitzGerald
Manager, Public Relations: Ava Batansky
Director, Business Affairs: Linda Daubson
Associate Director, Business Affairs: Maryam Ohebsion
Traffic Manager: Reggie Holling
Production
Senior Head of Production / Business Affairs: Anne Bobroff
Head of Production: Chelsea Schwiering
Line Producer: Laurie Boccaccio
Production Designer:Jo Carkner
PRODUCTION SERVICE COMPANY//Capital Media
EP / Managing Director:Christian Allen
HOP / Partner:Keely Stothers
EDITING COMPANY//Cartel
Executive Producer/Managing Director:Lauren Bleiweiss
Heads of Production:Meagen Carroll, Vietan Nguyen
Producer: Caylee Banz
Editor: Leo Scott
Assistant Editor: Zoe Kraft
TELECINE / COLOR GRADE// MPC
Colorist: Mark Gethin
Senior Executive Producer, US Color: Meghan Lang
Producer:Caitlin Forrest
FINISHING / VFX//Framestore
Creative Director:Alex Thomas
Executive Producer:Brittney Walker
Producers:Heather Saunders, Katie Buckley, Scott Tinter
Coordinators:Christian Williams, Aaron Carlos
Flame Artists: Luca Pellegato, Carlos Addaranga Gomez
Compositors: Alex Osvaldsson, Paul Krist, Mark Casey, Craig Tozzi, Steve Cho
CG Artists: Rich Shallcross, Victor Grant
MUSIC Arrangement & Composition// Original Music by Brandon Campbell
SOUND DESIGN// Nicolas Becker
AUDIO STUDIO// Harbor
Senior Mixer: Steve Perski
Mixer: Brian Battersby
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