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Web Film
BT / EA Sports: Hate Has No Place In Any Game
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To mark Safer Internet Day, BT has teamed up with EA SPORTS to offer FIFA 22 Ultimate Team (FUT) players the Hope United kit. Available for free via FUT Season Objectives, BT and EA SPORTS are encouraging FIFA 22 players to equip their Ultimate Team with the kit in-game to help stand against online hate. BT are also launching a new Tech Tip to help gamers tackle online hate, Trent Alexander Arnold, Jordan Henderson, Danielle Carter and Michail Antonio will share information on how to report abuse while online gaming.
Agency: Saatchi & Saatchi, London In addition, BT Sport will host a Hope United FIFA Challenge, which will see footballers Declan Rice, Michail Antonio and Trent Alexander-Arnold and four of the best FIFA esport players, Tekkz, Lisa Manley, FUTcrunch and Ebru, battle it out for the Hope Cup, while opening up on their own experiences of online hate. This will be shown on BT Sport 1 and BT Sport’s YouTube channel on Wednesday 8th February at 6pm.
DESIGNER: Steven Tinkler |
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