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The New York Times and Droga5 launched a new brand campaign, 'Independent Journalism for an Independent Life', that illustrates how its reporting serves as inspiration and fuel for the unique, independent lives of its readers. By celebrating the role The Times plays in inspiring and enriching readers' lives, the campaign showcases the breadth of our journalism and reflects the uniqueness of those who subscribe to it. The campaign tells the stories of multiple subscribers across several ad formats - showing that what you read can inspire who you are. In the videos, Droga5 took a unique approach ‘filling the screen with a life,’ using The New York Times’ headlines and visual assets to tell the story of the individual reader - weaving together their interests, reading history and personal story, illustrating their independence. The 'Independence' campaign builds off the signature storytelling world for The Times that Droga5 established with the Truth campaign and turns the focus on Times readers for the first time. It features TV, digital, print, out-of-home, social and audio spots, and will start rolling out this month and run through mid-April with planned extensions to come later this year.
Credits
Other credits
Designer: Lee Pozin
Senior Designer: Rachel Hess
Co-Head of Film and Content: Ruben Mercadal
Associate Producer, Film: Matthew Mintz
Associate Producer, Film: Hugh Copeland
Senior Business Affairs Manager: Ann Marie Turbitt
Senior Traffic Manager: Mary Thornton
Talent Manager: May Chee
Senior Music Supervisor: Mike Ladman
Music Supervisor: Brad Nayman
Music Supervisor: Brandy Ricker
Senior Producer, Interactive: Dakota Brockman
Director, Art Production : Cliff Lewis
Senior Producer, Art: Daniel Jackson
Executive Producer, Print : Alyssa Dolman
Chief Brand Strategy Officer: Harry Román-Torres
Group Strategy Director: Thomas Haslow
Strategy Director: Carmen Von Patterson
Group Communications Strategy Director: Justin Schneider
Communications Strategist : Mads Murphy
Group Account Director: Lea Mastroberti
Group Account Director: Alex Woods
Account Supervisor: Amanda Lederman
Account Manager: Anoria Safadi
Project Manager: Amanda Cohen
Client: New York Times
Chief Executive Officer: Meredith Kopit Levien
Chief Marketing & Communications Officer : David Rubin
SVP, Head of Marketing: Amy Weisenbach
Vice President, Creative, Marketing: Laura Forde
Executive Director, Brand Marketing: Chanelle Kalfas
Director, Brand Marketing: Peter Lauer
Managing Director, Marketing Audience Insights: Brenna King Schleifer
Director, Marketing & Media Strategy: Jessica Worthington
Brand Strategy Consultant: Iain Newton
Head of Photo and Art Buying, Marketing: Brenda Hutchings
Director, Project Management, Brand Marketing : Blair Ecton
Project Manager, Brand Marketing: Janelle Whitehurst
Director of Writing, Brand Marketing: Taylor Gandossy
Associate Creative Director, Marketing: Jordan Jacobson
Senior Brand Writer, Marketing : George Chapman Jr.
Designer, Marketing : Jessica Huang
Senior Manager, Photo and Art Buying: Miriam Hsia
Manager, Photo and Art Buying: Karen Sutorius
Associate Photo Editor, Marketing : Aaron Tejada
Senior Manager, Social Video, Marketing: Tessa Modi
Associate Motion Designer, Marketing: Tandis Shoushtary
Senior Manager of Audio, Marketing : Matt Lewkowicz
Audio Producer, Marketing: Sam Posner
Supervising Producer: Francesco Rizzo
Line Producer : Sean Gordon Loebl
Editorial: Beau, Cut + Run
Editor : Beau Dickson
Editor : Jen Dean
Assistant Editor: Evan Bahnsen
Assistant Editor: Chrissy Doughty
Senior Producer: Diana Méndez
Head of Production: Marcia Wigley
Executive Producer : Ellese Shell
Managing Partner: Lauren Hertzberg
Post Production: The Mill
Executive Producer : Matthew Engel
Associate Producer: Claire Stiefel
Color: Oisin O’Driscoll
Finishing Lead: Anton Anderson
Designer: Laura Nash
Designer: Yimeng Sun
Sound Design : Wave Studios
Sound Designer & Mixer: Aaron Reynolds
Executive Producer: Vicky Ferraro
Producer: Eleni Giannopoulos
Music
Jordan: Spindrift from the album “All This I Do For Glory” Colin Stetson
Lianna Electronic Fiction: APM Music
Vera: Forever Friends, Audio Network Music
Becky: Portofino 4, Raymond Scott
Yassmin : Tiny Sprite
Photography
Photographer : Yana Yatsuk
Production Co : Lost Artist Studios
Producer : Bryan McNulty
