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Visit California: Am I Dreaming
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Leading into Super Bowl LVI at SoFi Stadium in Los Angeles, Visit California will premiere an all-new, star-studded commercial taking viewers on a whimsical ride through the Golden State's vast attractions and offerings Feb. 13, during the Super Bowl LVI pre-game programming on NBC. To showcase the importance of driving tourism and economic recovery back to the state, Visit California is investing more than $22.1 million in the campaign. This will mark the state's first time advertising alongside the big game, kicking off a two-month run that will include other high-profile programming such as the Winter Olympics.
Agency: The Shipyard Visit California partnered with its agency of record The Shipyard and Superprime Films to produce the spot, “Am I Dreaming?” Directed by Rodrigo Valdes, the commercial features a protagonist soaring through an utterly wondrous California dreamscape, highlighting recognizable destinations such as the Hollywood Sign, Coronado Bridge in San Diego, the redwood trees of Santa Cruz, Yosemite National Park and more. Set to Queen mega-hit “Don’t Stop Me Now,” the journey depicts the endless possibility of adventure, exploration and good times to be had in California.
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