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Pringles: Stuck In
Pringles is delivering ingenious humour and game day snacking inspiration with the release of its fifth consecutive spot, breaking its silence on a real fan phenomenon. Proving yet again to be a Big Game advertiser to watch, this year's ad shows the length fans will go to enjoy their favorite salty snack, tapping into the unexpectedly fun consequences that only come with munching on Pringles crisps. Fans were recently given a SNEAK PEEK via the Pringles social channels with real Tweets from Pringles' fans recounting their own 'stuck in' experiences. The spot is inspired by the age-old 'Pringles problem' fans experience while reaching for the last crisp in the iconic can – getting your hand 'stuck in'. In fact, 43% of people admitted to getting their hands stuck in a Pringles can! After tuning in, Pringles fans will understand getting stuck isn't a problem at all – rather, something to be celebrated as a "worth it" risk to reach every single irresistible crisp.
Global Creative Chairman & President Creative: John Patroulis |
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