Google Pixel 6: Lizzo in Real Tone #SeenOnPixel

Historically, camera technology hasn’t accurately represented darker skin tones. As part of Google’s commitment to making images more equitable for all, we worked directly with a range of image experts celebrated for their beautiful and accurate imagery of people of color to build our Google Pixel 6 with Real Tone, an inclusive camera that sees and highlights all people and the nuances of skin tones beautifully and authentically. Naturally, we then partnered with Lizzo, one of the realest and most talented artists, to empower the world to be truly seen. In this ad, we begin by stating an unknown fact to many: “Historically, camera technology hasn’t accurately represented darker skin tones.” Then, the ad shows old pictures featuring individuals with dark complexions as we hear them express their frustrations regarding their photos. Subsequently, the ad introduces Real Tone on Google Pixel 6. From there on, the ad shows the capabilities of Google’s Pixel 6 by featuring pictures taken on it of several individuals throughout various key moments in life.