Milk: Milk Get the Glass Site

Gettheglass.com continues the fantastical story of the Adachis, a family suffering from ailments related to their lack of Milk. On the site, viewers play a board game where they help the Adachi family get a glass of highly-secured Milk. Players advance in the game by rolling a pair of virtual dice and driving the Adachis' plumbing van through a series of milk-related challenges. All while trying to outrun Fort Fridge security and avoid being sent to Milkatraz. If you make it all they way to the end, Milk sends you an actual “get the glass” glass.