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Krud Beer: Good Time for a KRUD
Bursting with Cambodian positivity and Directed by Stink’s Eoin Glaister, ‘Good Time for a KRUD’ was created by TSLA Singapore. Good is everywhere. But what is Krud kinda Good? A Krud Good can be big or small. It happens in the biggest cities and in the smallest villages. Good happens to all Cambodians, young or old, rich or poor. And whenever good happens, it is always worth celebrating with a Krud. Filmed by award winning DOP David Foulkes, this was the premise behind this playful campaign for Cambodia’s new beer - a beer for all celebrations! After ending up with an edit that was full of relatable scenarios, unexpected laugh out loud moments, adventurous camera moves and a brilliant cast, the temptation to make it a 90” was one shared by all. In addition to overall compositing and finessing, Heckler Singapore was tasked with making some of the hyper-speed transitions seamless and adding a touch of CG to beautifully shot in-camera elements. Heckler focused on ensuring all the post elements complimented the heightened reality aesthetic that dictated the storytelling.
Mother: Cheryl Lee |
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