Petco: Super High-Quality Live Feed

In partnership with Droga5, Petco aimed to highlight its commitment to high-quality food by tapping cord-cutting pet parents hoping to tune into Super Bowl Sunday via live streams online. Last year, 12 million people watched the Super Bowl via illegitimate live feeds – this year, Petco is hijacking the trend to show off their own healthy, super high-quality feed. The 'Super High-Quality Live Feed' broadcasted pets literally enjoying a feed of high-quality pet food live to viewers via Twitch, with link bait titles anywhere and everywhere football fans are looking for the game. Click the link, and viewers will be dropped into a feed that won’t be the big game they’re expecting, but a bowl filled to the brim with high-quality pet food as hungry dogs and cats devour every morsel. The feed will playfully remind football fans of the nutritional needs of their pets on game day and every day. During the feed, viewers will also be invited to raise donations for Petco Love’s partner shelters and encourage adoptions of the dogs and cats featured in the event.