NFL: Bring Down The House - BTS

The 2021 NFL Season was its biggest season yet! For the first time-ever the NFL season featured 17 regular season games that included: high-scoring, unpredictable, competitive matchups and featured outstanding performances from generational stars and emerging talent alike! With Super Bowl LVI held at SoFi Stadium just blocks away from Hollywood, the NFL used movie magic to end the season with an epic bring-down-the-house celebration. Made in partnership with creative agency 72andSunny Los Angeles, the NFL reminds all about the joy that comes from the game of football. Utilising a true blockbuster blueprint, they enlisted renowned director, Peter Berg (creator of the epic ‘100-Year-Game’) and worked alongside film and television production studio, Swaybox to bring to life a new medium of storytelling by blending real world puppetry and human physicality with proprietary compositing technology. Through this cutting-edge technology combined with a new innovative approach for the NFL, 'Bring Down the House' is both inclusive and emblematic of football’s expansive influence on American culture—leaning into the next generation of fans and forward-thinking technology. Featuring a young brother/sister duo (played by real life siblings Gabriel and Kapri Ladd), the spot is centred around the siblings' experience with the NFL’s past and it’s present.