Jameson Whiskey: Widen The Circle

Jameson Irish Whiskey has launched a major new international brand campaign, 'Widen the Circle'. The campaign builds on Jameson's long held belief that life is better shared by inviting people to reach out and invite others in for those moments of authentic human connection. The new multi-media campaign will be spearheaded by a TV ad called 'That Spark', featuring Irish actor, writer and comedian Aisling Bea, the creator and star of BAFTA award-winning show 'This Way Up' and star of Netflix's 'Living With Yourself'.
Agency: TBWADublin

The ad has been made by Emmy and Grammy nominated director Jake Scott, who brings great warmth to the piece, through the storyline of witty awkward social situations where people just click. Part of a multi year multi-channel investment behind Jameson, the campaign devised in partnership with TBWA, comes ahead of a key period for Jameson, including the all-important St Patrick’s Day celebrations around the world on 17th March.