Top 6: March 2nd 2022
CNA, one of the biggest Brazilian branches of language school, launches a unique stile of communication for its sector. The films bring characters made by modeling clay and silicone, manipulated by sticks in real time during the recording. The facial expressions, made in 2D animation, give life to the puppets who star the three videos. It was created by Talent Marcel and directed by Gabriel Nobrega, from Vetor Zero.
Among the elaboration of the characters concepts, animation creation, and voice casting, the preproduction took six weeks and engaged more than fifty people in the development of the project. Overall, there were two months of production and three days of recording. “The films bring a light and entertaining humor, and, at the same time, with no fear to sell themselves. Indeed, we wanted something new, bold. And CNA agreed to board on this project, innovative in technique as well as positioning,” says Rafael Campello, Creative Director of Talent Marcel.
Credits
Other credits
Accounting: Carlos Barbieri, Fernanda Faria, Gabriela Neres
Planning: Gabriela Soares, Douglas Nogueira, Katiane Souza, and Arissa Oliveira
Media: Herbert Gomes, Luca Lima, Juliana Alsberg, Marina Signori, Renata Bolsonaro, Moises Neto, and Luana Belloni
RTV Producer: Iára Pertusi
Producer: Vetor Filmes
Direction: Gabriel Nobrega
Executive Direction: Alberto Lopes
Executive Production: Fernando Carvalho, Francisco Puech, Fernando Alcantara
Photography Director: Lucas Andres Barreto
Direction Assistant: Priscila Trabulsi
Accounting Director: Marcia Guimarães
Accounting: Thaís Lopes, Giovanna Lucena
Production Director: Anderson Boscari
Scenographer: Natalia de Alcantara Vaz
Post-Production: Equipe Vetor Zero
Post-Production Coordination: Clara Morelli, Rosângela Gomes, Tatiana Caparelli
Edition/Post-Production: Eduardo Silva e Ricardo Vaz
Post-Production Coordination Assistant: Bruna Boretto
After: Bruno Ronzani
Animation 2D: Thiago Martins
Concept: Pedro Jones, Rodrigo Wolff, Marcio Guerra
Comp: Carlos Campos, Rogério Merlino, Marcelo Panzera, Rodrigo Silva
Rotoscoping: Gassan Abdouni
Color: Leticia Blanco
Sound Producer: PUNCH ÁUDIO
Musical Creation: Mariano Alvarez
Production: Mariano Alvarez
Accounting: Lili D.Aragoni, Ale Pais and Fernanda Garroux
Coordination: Juliana Pontes and Paula Pedroso
Mixing: Mariano Alvarez, Gustavo Guanaes, and Fernando Martinez
VO: Antoniela Canto
Actor Voices: Caro Carvalho, Fernando Mendonça, Luciana Paes, Luis Mesquita, Rhaissa Bittar, Josi Reis, and Ian de Toledo Galdino
Art Buyer: Mario Coelho, and Daniele Sampaio
Final Art: Flavio Zamboni, Carlos Locoselli, Daniel Camargo, Luiz Silva, Walter Braz
Proofreader: Isabel Pacheco and Emilio Gonzales
Image Treatment: Imagefy
Client approval: Luciana Fortuna, Nicadan Galvão, Ana Sá, Adriana Machado.
