Laminate Flooring: Lucille Ball

BBDO is behind a new magazine campaign for Armstrong’s laminate floors. The campaign uses the theme “It only looks like the real thing” to show the upscale appearance and quality of Armstrong’s laminate floors. To highlight the theme, each execution features professional look-a-likes for well-known celebrities Lucille Ball, James Dean and Marlon Brando. The agency worked with photographer Norman Jean Roy, whose works can be found in fashion magazines like Vogue, Men’s Vogue, Vanity Fair, Allure and Glamour.