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Top 6: March 2nd 2022
Outdoor

Lay's: The Crispy Puffer Jacket

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Top 6: March 2nd 2022
Soon, our lives will take place in the Metaverse. From business meetings or dinners with friends to first dates. The big question is: how do you set yourself apart from the others? Well, by buying unique NFTs. Packing your snacks has never been this much fun, because as of today, you can also bring them with you into the online meta world. Subway and Lay's are jointly launching five unique digital 'Crispy Puffer Jacket' NFTs. Earlier this year, Subway and Lay's released a jacket conceived by Fitzroy Amsterdam and designed in collaboration with Amsterdam-based fashion brand XPLCT Studios. This unique Crispy Puffer Jacket is made of recycled potato chip bags, turning waste into fashion in a unique way. But releasing a 'real' jacket was only the beginning. As of today, five unique NFT versions of the Crispy Puffer Jacket will be released, made by Capitola.Social.
Other credits

Design & concept: Fitzroy Amsterdam

Design : XPLCT Studios

PR agency : Gardeners Creative Agency

AR filter and NFT : Capitola.Social

Client: SubwayNL Lize Verdegaal, Menno van der Hoeven

Client: Lay's (Pepsi Co) Mirthe Enklaar, Valerie Delaby

Auctioneer: Marlous Mostrous, Sotheby’s

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