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eToro: Flying your way
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The ad shows a group of 25 million eToro users flying over a city, just to answer a new user question. This is a story about a new user trying to figure out his first steps in the investing world, and surprisingly discovers the power of the combination between social media and an investment platform. At the beginning of the ad, the new user posts the question, and then he looks up to see a "murmur" of people flying towards the city. This is eToro's official Super Bowl tv spot.
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