La Vosgienne: WAKE UP

LA VOSGIENNE IS BACK IN THE SPOTLIGHT WITH OGILVY PARIS.

The famous French sweet pine drops brand in the vintage tin is back in the advertising spotlight with a new brand positioning illustrated by a saga of three short and funny films created by Ogilvy Paris.

Nature: beautiful, but also sometimes cruel.
With these three films, La Vosgienne wanted to illustrate what nature in real life can be like, often idealized, especially on social networks. The brand is addressing a new target audience, enamored by nature and adventure of escapades and new experiences. And, if life in nature is often synonymous with escapes and freedom, La Vosgienne reminds us that it can sometimes be rough and unpredictable. Certainly not as sweet as a pine sap candy.

And because the best jokes are the shortest, La Vosgienne needed no more than 10 seconds to make us smile. After its cult campaigns from the 90s featuring Dominique Lavanant or Chantal Lauby, La Vosgienne remains true to its DNA in these three offbeat humour films.

The films are simple still shots in which the characters are mistreated by nature: a man sees his tent swept away by a gust of wind; another person wakes up one morning on his inflatable mattress caught in the currents of a river; finally, a father and his son camping in the middle of the forest are confronted with a few howls of wolves that are not very reassuring.