 |
Interactive
Ikea: IKEA Aliens
In 2021, for weeks the world talked about Aliens and top secret Pentagon documents on UFOS. Media were covering it all over the world and people on social were speculating about it, generating tons of conversation. UFO really exists? Aliens are already among us or are they coming? IKEA, the biggest furniture retailer of the planet earth, needed to get ready. In case they would like to build their dream home close to us. To do so, we turned the iconic IKEA assembly instructions into instructions for Aliens, changing the usual design and alphabet just to be Alien friendly. Just adding a few elements to the iconic design, it was possible to resonate instantly to a wide audience, both IKEA and Aliens lovers.
Agency: Memac Ogilvy.
Carla Klumpenaar- GM Marketing, Communication, HF and Retail Design (UAE, Qatar, Egypt and Oman) Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
