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Fair Harbor: Telescope
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Sustainable clothing brand Fair Harbor, ranked the #2 fastest-growing private retail company in America on the 2021 Inc 5000 list, today announced the launch of its first national campaign. The campaign seeks to raise Fair Harbor's profile as an innovative maker of timeless, eco-friendly, and ultrasoft apparel and drive sales of its signature swim trunks as Americans shift into vacation-planning mode this spring. Created in partnership with New York-based advertising agency Walrus, the campaign introduces a new Fair Harbor brand spokesperson, a sea captain whose obsession is saving beachgoers' thighs from inferior mesh-lined swim trunks and the ravages of chafing. The campaign will be running on national TV across properties such as ESPN, Food Network, truTV, VICE, and Comedy Central. Supporting radio and OOH kick off nationally next month. Media for the campaign is being handled by Sound Communications.
Account Supervisor: Christina Mihaljevic |
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