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Badoo: Let's Fix Dating - Hey
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Badoo, one of the world’s largest dating apps with a community of millions across the world, has launched a global campaign titled Let’s Fix Dating. The campaign forms part of Badoo’s aim to make modern dating more enjoyable and less stressful. Nothing says romance like monosyllabic messages, unsolicited pictures and catfishing. Dating app users the world over will recognise these seemingly ubiquitous behaviours, but not all dating apps are built equally. Badoo has features specifically designed to fix them including the ability to clearly state your intentions; rude message detector; and ‘clips’ feature - which allows members to express their personality through 15-second videos. Let’s Fix Dating is a series of playful, relatable vignettes that show just how ridiculous dating app behaviours are by bringing them into the real world – and how Badoo can solve them. Content production company Untold Fable collaborated closely with the brand’s in-house creative team, using real dating app behavioural insights to develop scenarios and scripts, then led every stage of production, shooting in multiple locations in Sofia, Bulgaria.
Production: Vicky Wroe and Justine Williamson, Badoo Related |
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