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Top 6: March 9th 2022
Radio

McDonald's: The Night Whale

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Top 6: March 9th 2022
To promote their generous opening hours, McDonald's and agency NORD DDB created an audio spot for everyone that suffers from nighttime cravings. In the audio and radio ad, which was aired during nighttime (11 PM -05 AM) on radio and streaming platforms, we hear what we believe is soothing whale noises that turn out to be the sound of an empty tummy. The voice-over encourages the listener to "silence your night whale" by stopping by their closest McDonald's restaurant.
Other credits

Media agency: OMD

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