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Tre: Say You, Say Tre
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This week saw the launch of Say You, Say Tre by Swedish Telco, Tre which sees the brand’s in-house agency partnering with creative agency B-Reel to dream bigger and crazier. In an industry where every mobile brand offers more or less the same without significant success - the four big Swedish players have an average of 1.3/5 on Trustpilot - Tre wants to be known as Sweden’s ‘Trevligt network’. And for those outside of the country, ’Trevligt’ in Swedish translates to ’Nice’. “Nice” is not a word typically associated with the telco industry however Tre is looking to go its own, kinder, more gentle way. “Say You, Say Tre” is the beginning of a year-long campaign under the Trevligt platform all created to show Swedes that this network is nice. Tre(vligt) is about being more than just a fun pun. Introduced in January 2021, the platform shows its care for its customers through its flexible contracts, customer service and commitment to the human-side of business. Trevligt has also become a rallying cry internally, with employees actively encouraged to live Trevligt everyday, including the introduction of an epic dog hotel at their HQ and a DJ on staff that can be booked for meetings. The newly-formed yet powerful client/agency duo of Tre and B-Reel asked celebrated Swedish director Andreas Nilsson and Scandinavian production company Bacon to work with them in bringing Tre to life through their TV spot as a lovable rebel in a typical Swedish karaoke pub to spark some big feelings. “Say You, Say 3” is a heartfelt invitation to the people of Sweden to give “the nicer network” a chance.
Client: Tre |
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